Upcoming memes are used to earn attention and spread virality in the media, from tomorrow’s much-hyped Roomba cat meme to this viral deceleration of a car. But what happens when upcoming cultural items become out of style or feel too tired? A few decades ago, the word “viral” was used to describe things like a cold or travel sickness. So how can we tell if 2022’s top memes are going to reach its inevitable expiration date before they gain mass popularity?
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